Leaping Bunny Program
Mrs. Meyer's Clean Day is a member of the Leaping Bunny Program, an internationally recognized campaign in North America and the European Union to eliminate cosmetics, personal care and household product testing on animals. The Coalition for Consumer Information in Cosmetics' (CICC) and the Leaping Bunny Program administers a cruelty-free standard that provides the best assurance that no animal testing is used in any phase of product development by the company, its laboratories, or suppliers through clear product labeling. The Leaping Bunny logo serves as a symbol of the approval of participating animal protection groups around the world.
Our Take On Non-Toxic & Product Testing:
In order to include a claim on our product that it is "non-toxic"—a term that must be approved by regulatory agencies before it can be used on packaging—animal testing is required. Because we do not test on animals, we cannot claim that our product is "non-toxic". A toxicologist reviews all of our formulations against a mathematical model for safety assessment. When used as directed, our products are safe for use around children and pets.